More leads.
More clients.
Less guessing.
Inzoda Digital helps New Zealand businesses generate more leads and sales through paid advertising, SEO, and AI search, using our D.N.A framework to diagnose gaps, build trust, and scale what works.
Trusted by 150+ businesses
across New Zealand
Why your competitors are winning
and how to get ahead of them.
Most businesses are losing sales at the same three points: visibility, speed, and follow-up. Fix these, and you don't just compete, you win.
Services that move the needle
Every service we offer is built around one goal: turning your digital presence into a predictable source of leads and revenue.
Paid Advertising
We run Facebook, Instagram, and Google Ads campaigns that generate qualified leads and booked calls. Campaigns are built, tested, and optimised daily to reduce wasted spend, lower cost per lead, and increase conversions.
SEO
We help your business rank on Google for high intent keywords your customers are searching. Technical SEO, on page optimisation, and content are built to drive traffic that converts into leads and sales.
AI Search Optimisation
We help your business show up in AI search results across platforms like ChatGPT, Claude, and Gemini when people search for your services. This increases visibility at the point where buying decisions are made.
Web Development
We build high converting websites and landing pages designed to turn visitors into leads. Fast load times, clear structure, and strong calls to action that drive enquiries.
Organic & Content Strategy
We create content that attracts your ideal customer and keeps your business visible over time. This includes social media content, blog posts, and positioning that supports SEO and inbound lead generation.
Marketing Courses
We teach business owners how to run Facebook and Instagram ads using proven strategies from real campaigns. Learn how to generate leads, reduce ad spend waste, and improve results. We're also partnered with MBIE to deliver funded courses for NZ businesses.
Our D.N.A Framework for predictable growth
A three step system to diagnose gaps, fix conversion issues, and scale your marketing through ads, SEO, and AI search.
We start by auditing your current marketing across Facebook, Instagram and Google ads, SEO, your website, and how leads are being handled.
This shows where you’re losing traffic, where leads drop off, and what’s stopping you from generating consistent enquiries and sales.
You get a clear breakdown of what’s working, what isn’t, and what needs to be fixed first.
Once the gaps are clear, we focus on improving how your business converts attention into leads.
We refine your messaging, strengthen your offer, and build the assets that create trust. That includes your landing pages, content, and follow up systems like email and retargeting.
So when someone finds you through Google, social media, or AI search, they understand the value and are far more likely to take action.
With the foundations in place, we scale what works.
We run paid ads, grow your visibility through SEO and AI search optimisation, and optimise your funnel so it consistently generates qualified leads and sales.
Everything is tracked, tested, and improved based on real data, so your results become predictable instead of inconsistent.
What our clients say after working with us
Feedback from businesses generating more leads and sales
Built by someone who's
done it for real.
Inzoda Digital was founded by Steve Papps. Before launching the agency, Steve built and scaled an online personal training business called Generation Dad Bod to over 5,000 clients, with fitness programs ranging from $97 to $10,000 so he understands what it actually takes to grow a business from the ground up.
In 2020, Steve expanded that expertise by launching Inzoda Digital, where he provides business consulting, agency services, and public speaking at events, to businesses, charities, and government agencies across New Zealand and offshore.
Inzoda Digital is a registered service provider with the Regional Business Partner Network. This allows eligible New Zealand businesses to apply for funding through the Ministry of Business, Innovation and Employment to access our marketing courses and training.
To date, Inzoda Digital has worked with over 150 businesses locally and offshore. As a 100% New Zealand-owned business, we deliver world-class strategies with a local touch.
Work with Steve →Ready to grow your business?
Let's talk — no pressure, no pitch.
Free 30-minute strategy audit. We'll show you exactly where your biggest opportunities are.
Questions we get all the time
SEO (Search Engine Optimisation) is the process of getting your website to rank higher in Google search results, for free, without paying for ads. When someone searches "mortage advisor in Auckland" or "plumber in Wellington," SEO determines whether your business shows up or your competitor does. Done well, SEO delivers compounding results: the longer it runs, the more traffic you get, and the lower your cost per lead becomes.
AEO stands for Answer Engine Optimisation. While SEO gets you found on Google, AEO gets you found inside AI tools like ChatGPT, Claude, Gemini, and Perplexity, which millions of people now use to research products and services before buying. Nearly 4 in 10 consumers already use generative AI for shopping research. We structure your content and authority signals so AI systems recognise your business as the credible answer to recommend.
Paid Ads can generate leads from day one, even sometimes within hours of launching. The first 2–4 weeks are a learning phase where we test audiences, creative, and messaging. Most clients see their cost per lead drop significantly by weeks 3–4 as the data builds. We focus on building campaigns that not only generate leads quickly, but improve performance over time.
We start with a proper audit of your current online presence, competitors, and target audience. From there, we recommend the channel mix that makes most sense for your budget, timeline, and goals. We won't push you into a service just to sell it; we'll tell you what will actually move the needle.
No. We work with businesses at different stages - from early-stage NZ businesses running lean to established companies scaling aggressively. We'll be honest about what's realistic at your budget level so there are no surprises.